ROOTS
ROOTS is the foundation of JAYTEE — the pieces that ground the brand’s identity, story, and values. This is where the Leeds‑born, street‑raised ethos shows up in its purest form. Every garment carries a sense of origin, intention, and quiet strength.
Built around three core ideas:
- ORIGIN ENERGY
- EVERYDAY TIME + WEARABILITY
- IDENTITY YOU CAN FEEL
ROOTS is where JAYTEE begins — and where it always returns.
